Is Your Website Tailored for Mobile User Experience?

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Did you know that this year there will be more mobile web surfers than stationary ones? That means more prospects are accessing your business website through their smartphones, tablets, or other mobile devices than with a laptop or PC. If you thought you had time to make the switch this year, you may want to reconsider in light of new research. A recent study revealed that around 40% of prospects move on to a competitor if they have a poor mobile experience. How prepared is your business for this change? Well, if you are just starting, the following checklist will help…

1. Make sure your mobile site is different from your regular website

While you must stick to your branding standards, your mobile website should be simpler than your web version. The reason is that complicated designs that load well and look good on computers are often distorted when accessed through a mobile device. Plus, mobile surfers don’t have the time to sift through a lot of content. Bottom line: your website’s mobile-friendly version should be short, simple, and sweet…offering your viewers the most important and basic sections of your website.

2. Option to access the actual website

That said, do provide your viewers with the option to access your regular website through their mobile device, as some viewers will prefer to stick with what is familiar.

3. Sitemap

Whether it’s your actual website or the mobile version, make sure you have a sitemap in place. A sitemap just makes it easier for your viewers to navigate through the site.

4. Get rid of Flash

Most mobile devices don’t support Flash. Keep this in mind when optimizing your website for the mobile surfer. Simple images that load fast are your best bet.

5. Testing

Make sure you test your mobile website thoroughly on different operating systems, browsers, and devices. What looks good on one device might be distorted on another.

You could also develop a mobile application instead of a website, but most SMBs find that option too expensive and complicated. So, for now, put the 5 tips mentioned above into use and get your mobile-friendly website into action…

Ready to discuss Website Been Optimized for Mobile Users? Nettology is here to help.

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